社交营销

Odoo的 社交营销 功能帮助内容营销人员创建和安排帖子,管理各种社交媒体账户,分析内容效果,并在一个集中的位置直接与社交媒体关注者互动。

添加社交媒体账号

In order to create social posts and analyze content with Odoo Social Marketing, social media accounts must be added as a stream on the application’s main dashboard.

注解

Be aware that personal profiles cannot be added as a stream. The main use of Odoo Social Marketing is to manage and analyze business accounts on social media platforms.

警告

Odoo Social Marketing has some limitations in regards to social media accounts. For example, Odoo cannot handle a large quantity of various pages (e.g. ~40 pages) under the same company. The same limitations are present in a multi-company environment because of how the API is constructed.

警告

In multi-company environments, if every company doesn’t activate a page at once, it will result in a permission error.

For example, if Company 1 is the only company selected from the main Odoo dashboard, and activates Facebook Page 1 and Facebook Page 2, then those pages will be accesible on the Social Marketing dashboard.

However, if on that same database, the user adds Company 2 from the company drop-down menu in the header, and attempts to add those same streams, it results in a permission error.

View of the permission error that appears when incorrectly attempting to add stream.

添加社交媒体流

To add a social media business account as a stream, navigate to Social Marketing app and select the Add A Stream button located in the upper-left corner. Doing so reveals an Add a Stream pop-up window.

在Odoo中选择“添加流”时弹出的弹出窗口视图。

In the Add a Stream pop-up window, choose to Link a new account for a business from any of the following popular social media platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube.

After clicking the desired social media outlet from the Add a Stream pop-up window, Odoo navigates directly to that specific social media outlet’s authorization page, where permission must be granted, in order for Odoo to add that particular social media account as a stream to the Social Marketing application.

Sample of a populated social marketing dashboard with social media streams and content.

一旦授权,Odoo会导航回到主要的 Social Marketing 仪表盘上的 Feed ,并自动添加一个包含该账户的帖子的新列。

重要

A Facebook page can be added as long as the Facebook account that grants permission is the administrator for the page. It should also be noted that different pages can be added for different streams.

注解

Instagram accounts are added through a Facebook login because it uses the same API. This means, an Instagram account needs to be linked to a Facebook account in order for it to show up as a stream in Odoo.

社交媒体页面

Another way to quickly link social media accounts to Odoo Social Marketing can be done on the Social Media page. To access the Social Media page, navigate to Social Marketing app ‣ Configuration ‣ Social Media.

On the Social Media page there is a collection of all social media options, each complete with a Link account button: Facebook, Instagram, LinkedIn, Twitter, YouTube, and Push Notifications.

在Odoo社交营销应用程序中查看社交媒体页面。

社交账户页面

To see a list of all social accounts and websites linked to the database, go to Social Marketing app ‣ Configuration ‣ Social Accounts. This Social Accounts display the Name, the Handle/Short Name, the Social Media platform, who it was Created by, and the Company to which it is associated.

在Odoo社交营销应用程序中查看社交账户页面。

To edit/modify any of the social accounts on this page, simply select the desired account from the list on this page, and proceed to make any adjustments necessary.

社交流页面

To view a separate page with all the social media streams that have been added to the main Social Marketing dashboard, navigate to Social Marketing app ‣ Configuration ‣ Social Streams.

在Odoo社交营销应用程序中查看社交账户页面。

Here, the social stream information is organized in a list with the Social Media, the Title of the stream, the Type of the stream (e.g. Posts, Keyword, etc.), who it was Created by, and the Company to which it is associated.

To modify any stream’s information, simply click the desired stream from the list, and proceed to make any necessary adjustments.

访客

要查看连接到数据库的网站的所有访问者的完整概览,请导航到 Social Marketing ‣ Visitors 在标题菜单中。

Odoo社交营销应用中访客页面的视图。

在这里,Odoo提供了一个默认的看板视图,详细布局了所有访客的相关信息。通过 FiltersGroup By 选项,可以对相同的信息进行排序。

访客数据也可以以列表或图形的形式查看。这些视图选项位于 访客 页面右上角的搜索栏下方。