Mailing lists

Mailing lists are important for a number of reasons. Mailing lists can provide valuable leads for sales teams, communicate with focus groups participants, contact consumers directly for useful feedback, and more.

Create mailing lists

To create a mailing list in the Email Marketing application, navigate to Mailing lists ‣ Mailing lists ‣ Create. Clicking Create reveals a pop-up window.

In the pop-up, name the mailing list and designate if the mailing list should be public with the Is Public checkbox.

The Is Public option allows the mailing list to be accessible by recipients in the unsubscription page, making it possible for them to update their subscription preferences.

After those options have been configured, click Create to create the mailing list, which Odoo automatically adds to the Mailing Lists page.

Add contacts to a mailing list

After a mailing list has been created (and added to the Mailing Lists dashboard), click on the desired mailing list to add contacts to the list.

Clicking the desired mailing list reveals a separate Mailing List Contacts page, in which contacts can be added to this specific list by clicking Create, and adding contact information directly on a separate contact detail form.

Or, while in the Email Marketing application, navigate to Mailing Lists ‣ Mailing List Contacts. Doing so reveals a separate page with all the mailing list contacts in the database.

From here, click Create, and add a contact with the same previous steps. Or, click the Import icon (to the right of the Create button) to import contacts into the database.

Once contacts are in the database, click into the desired contact’s detail form, and add the preferred mailing list in the Mailing List tab (at the bottom of the contact detail form), by clicking Add a line, and selecting the desired mailing list. Multiple mailing lists can be added to a single contact’s detail form.

Create new mailing list from contact detail form

To create a mailing list from a contact detail form, click Add a line, and type in the name of a new mailing list in the empty field that appears. Then, select either Create or Create and Edit….

The Create option quickly creates the mailing list to the contact detail form, and the list can be configured at a later date. The Create and Edit… option creates the mailing list, and reveals a pop-up window, in which the new mailing list can be configured right away.

Link a mailing list to website (Newsletter blocks)

When a mailing list is created in the database, Odoo provides the option to directly link the mailing list on the Odoo-built website (created via Odoo’s Website application).

To link a mailing list to a website, navigate to the front-end of the website, and enter Edit mode by clicking Edit in the upper-right corner. When clicked, Odoo reveals a right-sidebar, filled with drag-and-drop Building Blocks that are packed with various features, options, and design elements.

Then, to add a subscription field for a specific mailing list onto a website, drag-and-drop any of the Newsletter options (Newsletter Block, Newsletter Popup, or Newsletter).

Tip

To quickly locate the Newsletter building block options (while in Edit mode on the front-end of the website), type Newsletter into the search bar, located in the right sidebar, under the Blocks tab, and Odoo reveals the three different Newsletter block options.

When a Newsletter block is dragged onto the body of the website, Odoo reveals a pop-up window, in which the desired mailing list is selected from a drop-down menu (and linked) to this block on the website.

• Newsletter Block - Adds a block onto the webpage, providing visitors with the option to add their email address to this mailing list, and subscribe to future communications.

  Here’s an example of a Newsletter Block.

  

• Newsletter Popup - Tells Odoo to reveal a subscription pop-up window to occur at a certain part of the webpage. When the visitor scrolls to this predetermined point, a pop-up subscription window appears, asking for their email address to subscribe to the mailing list. The pop-up window can be edited further to fit any business needs.

  Here’s an example of a Newsletter Popup.

  

• Newsletter - Provides visitors with a simple field to add their email address to the mailing list, and subscribe to future mailings in the footer (or anywhere else on the page).

  Here’s an example of a Newsletter dynamic block.

  

See also

• Email marketing

• Manage unsubscriptions (Blacklist)